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About us

We are qualified Psychologists and Performance

Coaches with over 30 years experience in supporting

people to enhance their performance, increase their

resilience and boost their well-being. Above all, we are

passionate about helping young people build the

psychological skills they need to thrive as early as

possible in life!

About us

We are qualified Psychologists and Performance

Coaches with over 30 years experience in supporting

people to enhance their performance, increase their

resilience and boost their well-being. Above all, we are

passionate about helping young people build the

psychological skills they need to thrive as early as

possible in life!

About us

We are qualified Psychologists and Performance Coaches with over 30 years experience in supporting people to enhance their performance, increase their resilience and boost their well-being. Above all, we are passionate about helping young people build the psychological skills they need to thrive as early as

possible in life!

Our Approach

Tested at the highest levels of elite sport, our approach blends the art and science of human

development. Values based and purpose driven, we are inspired by the opportunity to make a difference.

Grounded in neuroscience

Understanding how your brain works and how to treat it right is a game changer.

Courage and commitment

We are drawn to life’s big questions and to helping others find meaning and purpose.

Belief in human potential

We see your potential. It’s a privilege to walk alongside you towards your potential.

Love of learning

We are naturally curious and committed to constantly developing our expertise.

Genuine connections

We will meet you where you are, listen deeply and work with authenticity.

Flexible approach

From intensive development to pragmatic programmes, we will find a solution together.

Our story

Life is precious. The time is now. We’re in it together.We have been privileged to work in diverse and inspiring contexts, including with Great Britain Olympic teams, global organisations, incredible teachers committed to inspiring the next generation and small charities with big dreams. But too often, we’ve heard the comment:

“I wish I’d learnt this earlier”.

This led us on a journey to make world-class mindset development more accessible, with a particular focus on supporting young people to get a head start in their psychological development. Moonshot is about sharing

the life-changing insights we have gained from mentors, teachers and students over the years, in a meaningful and sustainable way.



Our ambition is to give as many people as possible the psychological tools they need to make the most of this one, precious life. It is a privilege to walk alongside you towards your full potential.

Meet Our Team

We are brilliantly unique, just like you.

Katie Mobed

Founder & Director

Katie is one of the UK’s leading performance psychologists, working behind the scenes and on the big stage with some of the world’s best athletes, leaders and organisations. From the sports field to the boardroom, the helicopter pad to the operating theatre, Katie helps people train the mindset skills and practices essential to thriving under pressure. Her clients include CEOs, Olympic Champions, educational leaders and world-record holders.


She has been embedded in Olympic sports for the last decade, supporting many of our most successful athletes at the London 2012 and Rio 2016 Olympic Games.

Jenna Ashford

Founder & Director

Jenna is a chartered psychologist and performance consultant who has worked with some of the UK’s leading sports and business teams. She was former psychologist at The Football Association and now works with elite athletes in a range of sports as well as senior leaders across many different sectors globally.


Jenna has worked in schools for over 10 years and her passion lies in helping young people to understand themselves, drop the struggle against their thoughts and emotions, and realise a more balanced and fulfilling life - one that they deserve.


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